Be The Bridge
Outreach that feels real. Creative that people care about. Growth that you can see.
Explore my work.
“People don’t buy what you do; they buy why you do it.” - Simon Sinek
Situation
RBV Media needed consistent new business but had no structured outbound engine.
Task
Design and execute a full outbound campaign from scratch, despite having no prior direct sales background.
Outbound Sales Engine
(case studies)
1/3
Result
- Campaigns achieved 60%+ open rates
- Generated 100+ warm leads/week and proved market demand
- Booked 8 qualified calls in first 30 days
- Created a playbook that could scale to 5X outreach volume without extra headcount.
Action
1. Refined core offers and mapped agency sales strategy within one month.
2. Built a hybrid automated/manual outreach flow using Apify (scraping), Make (automation), Airtable (CRM), and Instantly (email).
3. Used OpenAI API to clean and enrich prospect data.
4. Reached out to 5,000+ unique prospects in first month and actively managed pipeline.
Client Success
(case studies)
2/3
Situation
RBV’s creative team was stretched thin, struggling to balance production with client demands. Retention risk was high.
Action
1. Managed communication for 20+ client accounts (updates, shifts, strategy adjustments).
2. Rolled out monthly reporting and new comms tools for transparency.
3. Acted as a bridge between leadership, clients, and creatives to keep priorities aligned.
Task
Take ownership of client success to free up the creative team and protect client relationships.
Result
- Retained 90%+ of client accounts during a high-growth period.
- Increased average engagement on client content by 20–30% across 20+ accounts.
- Helped grow RBV’s own social presence from 1.5K to 5K followers, boosting brand visibility.
Brand Growth
(case studies)
3/3
Situation
Practical Tactical Prep, a new tactical training startup, needed market presence and revenue growth from zero.
Task
Guide brand positioning, content, and growth strategy in its first 6 months.
Action
1. Partnered with founder on brand identity, storytelling, and promo strategy.
2. Produced consistent outbound content with audience insights + engagement tactics.
3. Focused on community building and organic traction in authority content and events.
Result
- Grew the brand from 0 to 3.5K followers in 6 months, organically.
- Scaled revenue 3x in 6 months
- Established credibility in community and built brand foundation.
Event AD
Brand Video
My Why
I care about people and the work. Whether it’s building outreach systems, rebranding a community, or mentoring young leaders, I thrive when the mission is bigger than myself. My sweet spot is keeping teams clear, connected, and moving forward.
At the end of the day, I want to see people win — that’s what energizes me.